Wednesday, June 11, 2008

The End: Reflection

In the process of creating weblog, I experienced what the differences between a serious weblog and a social blog. A social blog can write whatever they like and not necessary to be credible where it is different with a serious weblog, every information are essentially to be reliable and credible in order to get reader’s trusts. Mixed topics will lead readers to confusion. Like what Jakob Nielsen (2005) states, ‘The more focused your content, the more focused your readers’, where it is mean mixed topics will probably cause confusion to the readers and it make the provided information are not credible and reliable.

Designing the layout for the blog is important, a good and proper segmentation and frames in order to distinct the different section with other contains and it will make website look more organise and user-friendly (Walsh 2006). According to Berkner and Schwartz (2003), website must be a clean looking and user-friendly. The weblog must be well organised and the links have to be useful in order to make the readers reading paths easier. Hyperlinks are good and convenient for readers because hyperlinks allow readers to choose their own way to serves their own interest and needs (Schriver 1997).

It is a good experience to have a serious weblog because in this serious weblog I got to know more about the issues and I get knowledge of it. At the same time, I know many functions and features of blogs like hyperlinks and add images and videos. It is a wonderful experience.


References

Schriver, KA 1997, Dynamics in document design: creating texts for readers, Wiley Computer Pub., New York, p.378.

Walsh, M 2006, ‘textual shift’: examining the reading process with print, visual and multimodal texts, Australian journal of language and literacy, vol.29, no.1,
pp.24-37

Nielsen, J 2005, Weblog Usability : The Top Ten Design Mistakes, viewed on 10 June 2008,<http://www.useit.com/alertbox/weblogs.html>

Berkner, K & Schwarts, EL 2003, Resolution-sensitive document image analysis for document repurposing, Ricoh Innovations, CA

What is Blog?

In our current technology era, blog trend has been increasing rapidly. The article entitles, ‘What Is The Definition Of A Blog’, written by Michael Arrington, and this article is describing what actually blog is all about. According to Pew Internet & American Life reports, in every 5.8 seconds, a new weblog is created, and it is approximately 15,000 new blogs created daily. The blog’s author are able to use own creativity on designing their own blogs, no matter how the design is, every blog has the same characteristic which is framing in order to divide the columns for the post, the author profile, links and other features (Kress and van Leeuwen). There are many definitions for the ‘blog’ term due to its frequently changing characteristics and there have overloaded with different points of view from the people.


example of blog

source from=http://www.templatesflow.com/screenshots/1677/1677-zoom.jpg

Blog allow bloggers to post photos, videos, audios, hyperlinks and linking with other useful websites or blogs. According to Walsh (2006), the website should be designed based on the audience perspective, contexts and contents should made as precedence as fine document design for purpose to connect and encourage readers to be involved with the organization itself. In a website, hyperlinks are important because it is enable readers to choose their own reading pathway by clicking on the hyperlinks that provided (Walsh 2006). According to Schriver (1997), hyperlinks are good and convenient for readers because hyperlinks allow readers to choose their own way to serves their own interest and needs. Blogs is something more on interactive, what information written hope to get feedback or comments because it is interactive program but not only information. According to Jeff Jarvis (in Conniff 2005), argues that blog is more about conversation than content. Comment enables readers to leave their opinion towards certain discussion issues. Receive comment can make improvement and betterment. A blog that have no single comment is not credible (Arrington 2006). Comment can also be interesting because it written by readers thus can view other people opinion toward a certain issues and it is interactive as well.

In my opinion, I think blog is an electronic diary and an interactive tool in communication which can share your personal experience, discussion toward a certain issues and many purposes.





References


Arrington, M 2006, What Is The Definition Of A Blog?, viewed on 10 June 2008,http://www.techcrunch.com/2006/12/31/what-is-the-definition-of-a-blog/



Coniff, M 2005, Just what is a blog, anyway?, viewed on 10 June 2008,http://www.ojr.org/ojr/stories/050929/



Schriver, KA 1997, Dynamics in document design: creating texts for readers, Wiley Computer Pub., New York, p.378.



Walsh, M 2006, ‘textual shift’: examining the reading process with print, visual and multimodal texts, Australian journal of language and literacy, vol.29, no.1, pp.24-37.

Kress, G & van Leeuwen, T 2006, Reading images: The grammar of visual design, 2nd edn, Routledge, London.

Tuesday, June 10, 2008

A misleading Advertisement

Flora Pro.activ health drink
source from:http://www.flora-professional.co.uk/whichfloraisrightforyou/images/chol_drink_img1.jpg


This article ‘Tough remedy for health drink ad’, is about an advertisement for a health drink but it has been misleading the meaning of advertisement where it was recommended by three-quarters of doctors to the exclusion of other brands. According to the article, it is misleading because it did not mention other drinks branded but only one rival to Flora had been endorsed by more than 50% of doctors surveyed. Advertising is an important to promote company reputation by delivering mass media to audience in order to persuade people (ciaadvertising.org 2003).

Flora Pro.activ advertisement

Advertisements have many different types, for example, billboards, magazines, newspaper, flyers, and internets which are uses in every advertisement to illustrate their message using different genres. Advertisements are multimodal layout which means advertisements use more than one mode to present the message to audiences like images with texts, video which contain audio and texts (Walsh 2006). This Flora Pro.Activ drink advertisement has texts and images to promote their product and illustrate their message to audience.

The purpose of texts is to connect the readers in a literary narrative and the affordances of the modes, however verbal and visual modes are designed to maximize the engagement in the story (Walsh 2006). The Flora Pro.Activ advertisement has been misleading information to the public but not completely because everybody has their own interpretation on text as well as images. According to Schriver (1997), interpretation of documents like images and texts are through experience, knowledge, social awareness, feeling and culture.

Therefore, in my opinion, the information delivered by the advertisement is misleading but as everyone has their own interpretation on texts, some people might think it is just an advertisement and it does not affect their decision whether to buy the product or not.
References:
ciaadvertising.org 2003, What is Advertising?, viewed 10 June 2008, <http://www.ciadvertising.org/studies/student/98_fall/theory/hornor/what.htm>
Tryhorn, C 2007, ‘Tough remedy for health drink ad’, viewed 10 June 2008,
Walsh, M 2006, The ‘Textual shift’: examining the reading process with print, visual and multimodal texts’, Australian journal of language and literacy, vol.29, no.1, pp.24-37.


Schriver, KA 1997, Dynamics in document design: creating texts for readers, Wiley Computer Pub, New York. Pp.361-441

Monday, June 9, 2008

E- everyhting?

Internet makes human lifestyle become easier. Nowadays, in such a high technology period, we can search everything with just a few clicks. Getting bored hearing everyone talking about e-This and e-That? The word ‘e’ really makes a big change for the world because everything connects with ‘e’, for instance e-banking, e-booking, e-shopping, to e-ticketing and many more. Nelson’s (2000) make a prediction in his article, which entitle The Next Generation Internet, E-business, and E-everything, where it is talking about the internet usage.




example for e-booking
source from= www.tgv.com.my


ebay logo
source from= www.ebay.com

E-payment can be said as the most useful among the e-s because it can make out payment with just a few clicks. Almost every company that own website will have their own slot for e-payment because people no longer drives to certain places for purpose to settle down bill,. E-payment can settle bills like banking bills and online business. E-payment makes life convenient because it can save times and all settlements can be done with only a few clicks.

Even though how e-payment, e-booking, e-shopping and whatever e-s need to have a good and proper segmentation and frames in order to distinct the different section with other contains and it will make website look more organise and user-friendly (Walsh 2006). According to Berkner and Schwartz (2003), website must be a clean looking and user-friendly.

Therefore, technology has makes the human life easier and saves time for modern people. Without the Internet, it wills costs more time and energy for us to search for information by using computer with a single click. In my opinion, technology has bring us more benefits than harm especially modern people in the world, where we need to connect with people around the world by using recent technology.

References

Nelson, M. R 2000, The Next Generation Internet, E-business, and E-everything, viewed 10 June 2008, <http://www.aaas.org/spp/rd/ch20.pdf>

Walsh, M 2006, ‘Textual shift: Examining the reading process with print, visual and multimodal texts,’ Australian journal of language and literacy, vol. 29, no. 1, pp. 24-37.

Berkner, K & Schwarts, EL 2003, Resolution-sensitive document image analysis for document repurposing, Ricoh Innovations, CA

Did Internet makes language death?

The new technology era has changed our daily lives radically. Nowadays, people are seemed to be very dependent on the technology. For example, people use emails instead of snail mails. The article entitles ‘Is txt mightier than the word?’, and this article is about how internet makes death of language. The growing usage of instant messaging services such as Windows Live Messenger and Yahoo! Messenger caused many informal language cases happened. Instant Messaging (IM) are very popular among the society especially youngsters. According to Tyson and Cooper (2001), the IM trend growth since November 1996, this was named as ICQ, the first IM tool. Since internet grows fast, therefore the language usage in IM grew fast as well, and thus the informal language is born because of this. Generally, internet users prefer informal language because the language is shorter, has the same pronunciation and easier to understand. Since it is widely used by internet users, it is known as the “internet language”.



chat box that using informal language

The informal language will let the readers feel engaged, informal or narrative form of affordances of the modes, and play their role in interpreting the meanings (Walsh 2006). According to the Putnis and Petelin (1996, p.231), different genres have different textual features to illustrate them, like for instance, the format of a formal report need to be typed in a formal way. The style and format that are used in instant message are different with formal format. According to O’Connor (2005), some students who are used to chat in IM do not realize that they are actually writing informal language during examination, for example like ‘a-r-e’ but not ‘r’.

Writing an academic essay is different with typing in IM because academic writing is formal while IM is informal language. Users must differentiate the usage of different language in different situation.

In my opinion, usage of abbreviation should not be used often because it would become a habit in our writing style.



References:


Is txt mightier than the word? 2003, BBC News, viewed 22 October 2007, <http://news.bbc.co.uk/2/hi/uk_news/2814235.stm


Tyson, J & Cooper, A 2001, How Instant Messaging Works, viewed on 10 June 2008 <http://communication.howstuffworks.com/instant-messaging1.htm>


Walsh, M 2006, ‘textual shift’: examining the reading process with print, visual and multimodal texts, Australian journal of language and literacy, vol.29, no.1, pp.24-37.


Putnis, P & Petelin, R 1996, Professional communication: principles and applications, Prentice Hall, Sydney, p. 231.


O’Connor, A 2005, Instant Messaging: Friend or Foe of Student Writing?, viewed on 10 June 2008,http://www.newhorizons.org/strategies/literacy/oconnor.htm